PRODUCT DESIGN

For the FT 12v Chargers, I served as lead designer, responsible for its entire visual identity. My process involved close collaboration with the manufacturer, ensuring a design that was both sleek and highly functional. Navigating the challenges of spot color printing, I crafted a distinctive label and clear, explanatory iconography to make product use straightforward. I also designed compelling packaging engineered to capture attention on store shelves, and produced a suite of high-quality 3D renderings that were instrumental in selling the product.